A new kind of instant noodles

Quietly,
a good bowl.

慢一点,也好

Real bone broth. Grass-fed short ribs. Nothing rushed but you — five minutes, and it's ready.

Shop the first batch from $12.99 $9.99

Convenience usually takes something from you. This asks only for five minutes.

便利,常向你索取。这一碗,只要五分钟。
What's inside
Few things, done properly.
骨汤Beef, chicken & pork bones, simmered from scratch — never powder.
牛肉Grass-fed American short ribs, braised until tender.
麵Air-dried kansui noodles — quiet bite, never soggy.
无他No MSG, no synthetic flavour, no refined sugar, no preservatives.
On camera

Real things, seen plainly.

From shelf to bowl

Five minutes. Nothing to it.

一

Open

Broth & beef, noodles, pickled greens — three small pouches.

二

Heat

Microwave or stovetop, whichever is nearer.

三

Rest, then eat

The bowl you'd wait for, on an ordinary evening.

The bowls · founding price

Three, to choose between.

中華風牛肉麵
Taiwanese Braised
classic five-spice · 18g protein
$12.99$9.99
番茄牛肉麵
Tomato Braised
bright & tangy · 18g protein
$12.99$9.99
酸辣牛肉麵
Sichuan Spicy & Sour
chili-vinegar heat · 20g protein
$12.99$9.99
尝鲜组合
Starter Kit
all three recipes · best value
$34.99$29.99
The maker

Trained at the Culinary Institute of America in Napa Valley, James Chen spent hundreds of quiet batches proving a real bowl could keep on a shelf.

James Chen · Born in Napa Valley, California